Clevertronics
Illuminating Innovation: Clevertronics' Journey to a Holistic Workspace
In the realm of emergency and exit lighting technology, Clevertronics shines as a market leader, renowned for its expertise in design, development, manufacturing, and supply. However, the path to establishing their flagship site was no easy feat. For Tony Todaro, Founder and Managing Director, crafting a seamless journey for clients—from arrival to exploration—was paramount.
Under the expert guidance of Dana Moussaoui, Clevertronics embarked on a transformative journey, beginning with a personalised consultation to unearth the company's long-term vision. Through a meticulous discovery process, Clevertronics' aspirations and operational intricacies were meticulously documented, laying the groundwork for strategic planning and site selection.
Moussaoui's strategic expertise culminated in the creation of a comprehensive "shopping list," guiding Clevertronics towards a bespoke workspace tailored to their unique needs. Months of collaborative negotiations culminated in the selection of an ideal site, paving the way for architectural and space planning endeavours.
In an industry defined by technological prowess, Todaro was keen to infuse Clevertronics' workspace with a "down-to-earth" ethos, showcasing a harmonious blend of innovation and nature. Drawing inspiration from biophilic design principles, Moussaoui leveraged the inherent qualities of the local context to create a sanctuary of tranquility within the bustling workspace. The building's bluestone facade served as a nod to its heritage, seamlessly integrated with reception areas adorned in natural finishes. Evoking the tranquility of natural water pools and stone gardens, the workspace exuded a sense of serenity, enhanced by the introduction of stone ottomans and circular ripple carpet patterns. Curves and biophilic elements further fostered a connection to nature, promoting employee well-being and productivity.
The integration of biophilic design principles in Clevertronics' workspace underscores the growing recognition of nature's role in enhancing workplace environments. According to research by Dr. Stephen Kellert, a pioneer in biophilic design, incorporating natural elements into the workplace can improve cognitive function, reduce stress levels, and enhance creativity [1]. By embracing biophilic design, Clevertronics not only cultivates a more harmonious work environment but also reaffirms its commitment to employee well-being and sustainability.
In the dynamic landscape of workplace design, Clevertronics' journey exemplifies the transformative power of strategic planning and biophilic principles. As the company continues to illuminate the path towards innovation, its holistic approach to workspace design serves as a beacon of inspiration for businesses seeking to merge technology with nature's timeless wisdom.

Project Name
Clevertronics
Typology
Commercial Workspace

Location
Melbourne
Year
2021
Area
9000sqm
Status
Ongoing
Client
Clevertronics
Budget
$5M
Design Team
Dana Moussaoui
Collaborators
Lisa Atkinson (photography)
Reference:
1. Kellert, S. R. (2018). Biophilic Design: The Theory, Science, and Practice of Bringing Buildings to Life. John Wiley & Sons.
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