We are unique. We are researchers and educators. We want you to know not only what you don't know, but what we know. Our language is different at first, but as our clients will tell you, once you start using Meta, Macro and Micro it will become second nature.
From Meta to Macro and Micro.
Throughout business strategy, the concepts of Meta, Macro, and Micro unfold as a dynamic framework—At Meta we capture the expansive organisational perspective. At Macro, the structural expressions of strategy, and at Micro the nuanced, individual-centric experience within the built environment. Each element serves a distinct role while contributing to a cohesive and responsive approach to strategic development.
Meta
Meta represents strategic decisions made at the highest level.
These decisions are far-reaching, shaping the entire structure and overarching direction of the business. Meta strategies might involve comprehensive sustainability commitments, asset planning and aquisition, global market expansion, or large-scale technological integration. Operating at this scale reflects a systemic, holistic mindset—where the organisation aligns its internal objectives with broader environmental, economic, and social considerations. The Meta lens captures the essence of transformational change—visionary and purpose-driven.
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Macro
Macro, in contrast, extends the Meta vision into the physical and structural realms.
It encompasses the architectural choices and spatial planning that define the organisation’s footprint. Here, strategies take shape through architectural design that prioritise well-being, community, and cultural relevance. Macro is where the broad strokes of strategic intent are grounded in the built environment, ensuring that form follows function with purpose and clarity. This level ensures that ideas conceived in the Meta strategy translate meaningfully into the day-to-day experiences of individuals, fostering alignment between strategic direction and lived space.
Micro
Micro operates at the interior, human scale—where strategy meets experience in its most tangible form.
It is concerned with the designing the details that shape how people interact with their environment: materiality, light, acoustics, and spatial layout. Within business, Micro strategies may involve department-specific workflows, personalised training programs, or targeted team-building initiatives. This level focuses on crafting experiences that are responsive to individual needs, enhancing environment, performance and well-being. It is through the careful attention to detail at the Micro level that the broader strategic vision becomes personally meaningful and effective.
Ultimately, the synergy between Meta, Macro, and Micro perspectives defines a well-rounded and adaptive business strategy.
Each layer reinforces the others, establishing a dynamic equilibrium that balances your vision and goals with grounded implementation and human-centric design.
When integrated thoughtfully, this framework fosters a sustainable, resilient environment—one where organisational ambitions, environmental stewardship, and individual well-being harmoniously coexist.
Partners in the transformation of people,
spaces and culture.
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a better future
Copyright © 2024 | All rights reserved
Meta
Meta represents strategic decisions made at the highest level. These decisions are far-reaching, shaping the entire structure and overarching direction of the business.
Meta strategies might involve comprehensive sustainability commitments, asset planning and aquisition, global market expansion, or large-scale technological integration. Operating at this scale reflects a systemic, holistic mindset—where the organisation aligns its internal objectives with broader environmental, economic, and social considerations. The Meta lens captures the essence of transformational change—visionary and purpose-driven.
Macro
Macro, in contrast, extends the Meta vision into the physical and structural realms. It encompasses the architectural choices and spatial planning that define the organisation’s footprint.
Here, strategies take shape through architectural design that prioritise well-being, community, and cultural relevance. Macro is where the broad strokes of strategic intent are grounded in the built environment, ensuring that form follows function with purpose and clarity. This level ensures that ideas conceived in the Meta strategy translate meaningfully into the day-to-day experiences of individuals, fostering alignment between strategic direction and lived space.
Micro
Micro operates at the interior, human scale—where strategy meets experience in its most tangible form. It is concerned with the designing the details that shape how people interact with their environment: materiality, light, acoustics, and spatial layout. Within business, Micro strategies may involve department-specific workflows, personalised training programs, or targeted team-building initiatives. This level focuses on crafting experiences that are responsive to individual needs, enhancing environment, performance and well-being. It is through the careful attention to detail at the Micro level that the broader strategic vision becomes personally meaningful and effective.